The alternately comic and sad episode over credit union marketing ended in early October with a whimper rather than a bang. And, reliable sources said no custard pies were thrown during negotiations.
An Oct. 5 settlement arising out of the showdown between the $600 million Vermont State Employees Credit Union and its state regulator over use of the word “bank” in advertising leans in the credit union’s favor.
Vermont regulator says settlement requires clarity in marketing, that message is from credit unions.
Settlement allows for form of the word.
In response to the “Call for ‘Bank’ Entries” letter from Gregg Stockdale, and with all due respect to that unique call to action to re-label what we do, I believe that an attempt to redefine what credit unions do as anything other than banking is counterproductive.