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By Staff Writer |
May 1, 2013
Northwest Resource Federal Credit Union announced last week that it will change its name to Trailhead Credit Union, effective June 3. As one of nine other credit unions in Oregon with “Northwest” in its name, the credit union said it wanted a new name that would better distinguish itself...
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By Marc Rapport |
April 22, 2013
Portland credit union says change is to distinguish itself while reflecting past and embracing future.
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By Myriam DiGiovanni |
February 4, 2013
Here are five marketing, website, branding and branching ideas that credit unions need to keep in mind for the year ahead.
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By Myriam DiGiovanni |
July 30, 2012
Sure, there are challenges, but overall, this may be a great time to be a credit union marketer.
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By Myriam DiGiovanni |
May 29, 2012
Once upon a time, credit unions relied solely on traditional methods to market their brand. Today, channels such as Twitter, YouTube, Facebook, Pinterest and others have been touted as the natural evolution, yet the supporting research has been scarce, leaving many to wonder if it was nothing more than just...
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By Myriam DiGiovanni |
May 21, 2012
Who knew that the little boy who’d started a newspaper or held a neighborhood carnival where he could sell his Quick Draw McGraw and other toys would be a financial marketing strategist and a top industry consultant? Well, actually Mark Weber, president/CEO of Weber Marketing Group, did- sort of.
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By Myriam DiGiovanni |
August 22, 2011
Postal Federal Community Credit Union has joined a growing group of credit unions opting to transform their brand.
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By Myriam DiGiovanni |
March 2, 2011
Speak to OnPoint Community Credit Union Senior Vice President of Marketing/Member Services Kelly Schrader for a few minutes, and it’s hard not to be inspired to do more.
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By Myriam DiGiovanni |
November 30, 2010
Arizona State Credit Union and Weber Marketing Group have got students rethinking financial management.
