Last Monday, Nov. 5, marked the first anniversary of Bank Transfer Day, a national grass-roots social media movement that motivated 664,000 consumers to join credit unions, leaving their rising big bank fees behind. What’s more, Bank Transfer Day’s unprecedented and widespread media coverage told the story of credit unions as...
A year has passed since Bank Transfer Day. How much was gained. Read all about in this preview from next week's print edition.
After the NCUA remade the corporate system, the Pennsylvania Credit Union Association wasted no time in renewing its financial commitment to iBelong, its three-year-old awareness campaign aimed at growing CU membership.
The corporate crisis aside, Pennsylvania credit unions are moving ahead--and even reducing the assessment--for another season of a three-year-old awareness campaign, iBelong, aimed at developing the member base.