If TruMark Financial Credit Union's new edgy and humorous awareness campaign strikes a chord with southeastern Pennsylvania residents it could be because they scripted it.
In the spirit of "getting real with Gen Y," I decided to put a little twist on the Gen Y Back Talk column. Instead of using this space to vent some of my rants and raves, I polled some of my Gen Y peers.
Frustration among small business owners toward their banks appears to be growing, and a number of them said they are making plans to jump ship over the next two years.
The affinity that Ann South has for those small, scrappy credit unions that
Credit unions may continue to have an edge over banks when it comes to the growing number of small business owners who say they are frustrated with their financial institution's service.