It started simply enough. Bank of America announced, and later reversed, a decision to charge debit card users a $5 fee.
More and more credit union marketers have been taking a second look at their existing membership to find ways to deepen those relationships.
Bank Transfer Day was lauded for helping to nudge consumers toward credit unions. It was belittled as mere media hype. It was feared it would only bring in deposits and not loans, which would tip delicately balanced capital ratios.
Is Bank Transfer Day more hype than consumer revolution?