Twitter

• 

  Marketers Nowadays Tote a Heavier Toolbox

  By Eileen Courter  |  May 8, 2013

  Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”

• 

  Filene Social Media Pilot Gaining Traction

  By Myriam DiGiovanni  |  April 24, 2013

  More than 50% of participants have successfully leveraged social media for business wins and outreach.

• Technology as Leverage or Leveler

  By Sarah Snell Cooke  |  April 17, 2013

  ATLANTIC CITY, N.J. — The smart phone and tablet are more critical than most people think, according to Max Wolff, chief economist and senior analyst with GreenCrest Capital. During a morning session of the CU Reality Check conference here today, he asserted that mobile is the ATM of 15 years...

• Use All LinkedIn Features Or UnLink

  By Myriam Di Giovanni  |  April 10, 2013

  With Facebook and Twitter dominating the social media scene, LinkedIn has been, for the most part, waiting to join the conversation.

• Onsite Coverage: New Technology as Leverage or Leveler

  By Sarah Snell Cooke  |  April 9, 2013

  ATLANTIC CITY, N.J. — The smartphone and tablet are more critical than most people think, according to Max Wolff at GreenCrest Capital.

• Social Media for Company Announcements OK Within Limits: SEC

  By Michelle A. Samaad  |  April 4, 2013

  Commission says Facebook, Twitter use OK unless access is restricted or if investors don’t know that’s where they need to turn for news.

• BECU Members Go Live in Marketing Campaign (Video)

  By Myriam DiGiovanni  |  April 3, 2013

  Actual members breathe life into BECU’s latest campaign.

• Credit Unions Ride Social Media

  By Robert McGarvey  |  April 3, 2013

  No longer is it a case of should a credit union be active on social media outlets such as Facebook and Twitter. Now, it has shifted to just how active and on exactly which channels.

• 

  What Color is Your Smoke?

  By Walt Laskos  |  March 11, 2013

  Lessons for the credit union industry from a chimney in Rome.

• If Strategy Is First, ROI Is Second

  By Myriam DiGiovanni  |  February 27, 2013

  For 2013, the new social media mantra has to be strategy first.