NEWPORT BEACH, Calif. — CU Direct CEO Tony Boutelle had several bits of advice for credit unions. First and foremost was to be more assertive and be where your members are with online and mobile apps.
NEWPORT BEACH, Calif. — “Give a member a delivery channel and they will take it,” Tony Boutelle, CEO of CU Direct, said in his opening remarks at the group’s lending conference today.
Getting members gained through indirect lending to become full members or multiproduct members has always been an issue of debate,
Credit unions enjoyed being the last ones standing in the auto lending market over the past year, but the competition has started to come back full force.