Sue Woodard

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  Guest Opinion: No One is Interested in Your Ads

  By Sue Woodard  |  July 30, 2012

  One of the most intriguing concepts in understanding and marketing to Gen Y – and who doesn’t want a younger membership – is that they don’t like to be sold to. In fact, in our world of information overload and marketing-clogged brain cells, no age group is really all that...

• Amid Bank Industry's Woes, Time for CUs to Shine

  By Myriam DiGiovanni  |  July 30, 2012

  Sure, there are challenges, but overall, this may be a great time to be a credit union marketer.

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  10 Ways to Engage Members, Boost ROI

  By Myriam DiGiovanni  |  July 25, 2012

  Here are 10 tips on how to cut through the clutter and become a trusted resource your members can count on.

• U.S. Senate FCU Lesson: Speed Is of the Essence in PR Crisis

  By Myriam DiGiovanni  |  June 11, 2012

  The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.

• On-Site Coverage: Realtors Say CUs Have Huge Opportunity

  By David Morrison  |  September 17, 2010

  LAS VEGAS -- Two Realtors and real estate consultants strongly encouraged credit union executives to expand their credit unions' role as mortgage lenders and offered practical tools to help them.