For some credit unions, a stronger insurance product and service offering is worth the time and expense.
Building a stronger presence within the insurance sector may also be worth the effort because it keeps members close to home.
Fans of the San Francisco 49ers are such avid users of social media channels that Esurance seized on an opportunity to create for them even stronger ties to the NFL football team.
Will U.S. credit unions follow Desjardins Group's lead after the Canadian credit union's massive insurance acquisition?
The move will catapult a credit union to become one of the largest providers of property and casualty insurance in Canada.
$210B Quebec cooperative will become second largest property and casualty insurance provider in Canada with annual gross premiums of nearly $4B.