If I were head of marketing at a credit union, “Purveyors of the American Dream” would be the institution’s tagline. It’s simple. It conveys what the financial institution can do for its members.
A new series from the Georgia Department of Banking and Finance addresses the role of boards of directors at credit unions and banks.
SAN ANTONIO – A leading business consultant told credit union executives attending PSCU Financial Services' 2011 Senior Leadership Workshop and Member Forum today that they need to sell their employees on their CUs' strategic plans before it will be able get members to buy them.