The Great Recession raises the ROI bar for marketing, while social media makes measurement more difficult.
See what your credit union peers have planned to boost loan volume in the fourth quarter.
Loan campaign aims to set ElecTel Cooperative Federal Credit Union apart from its competitors.
The internet changes the structure of the economy.
Like it or not, it's become clear that the internet has forever transformed the traditional economic basics.
Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
It's an all-request editor's column from Publisher/Editor-in-Chief Sarah Snell Cooke.
According to a recent study, 64% of millennials are as brand loyal or more than their parents.
How credit unions can understand and manage the compliance risks related to their advertising.
Credit unions execute successful promotions as others come up short.