Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
It's an all-request editor's column from Publisher/Editor-in-Chief Sarah Snell Cooke.
According to a recent study, 64% of millennials are as brand loyal or more than their parents.
How credit unions can understand and manage the compliance risks related to their advertising.
Credit unions execute successful promotions as others come up short.
The Wisconsin cooperative's Project Money competition pairs members with financial advisers to reduce debt and increase savings.
Unity One Credit Union's new Spank Free banking campaign is taking a no-holds-barred approach against banks.
Baby boomers are just as wired, if not more, than their younger counterparts.
Social media should have a purpose: produce a revenue stream and ROI.
Read how credit unions can help retiring members adjust to a new reality while keeping them in the credit union fold.