This Opinion piece looks at credit union public relations strategies for the new year.
Credit unions from coast to coast tapped into pop culture, entertainment and social media to raise awareness, engage members and increase revenue in 2013.
Multi-agency council suggests creation of risk management program for social tools.
Recommendations, referrals, word of mouth marketing, social referrals; read any marketing publication and you are likely to find these phrases in abundance.
I've been in the credit union industry for my entire career. In fact, I've been writing about credit unions even before I had a career, as my first credit union gig was a college internship.
Influence marketing software vendor says study finds only 30% of executive directors on social media.
New competitors, old products, balky regulators and a whole new generation of disintermediated consumers could spell disaster.
MnCUN reports 1.6 million members, close to 30% of the state's population.
Here's what some experienced marketers are looking at as the new year rushes in.
Fort Community CU in Wisconsin one of 20 institutions across the land participating.