I spend a lot of time in strategic planning sessions, and growth is almost always the dominant focus. A majority of our nation’s credit unions are considered small, with less than $50 million, and the sad reality is that most in this group are having a difficult time with membership,...
After you read through your Facebook newsfeed today, did you remember any specific messages from businesses that you follow? If so, take careful note of how those messages were crafted and what they said. It will be valuable information after you read this.
Customer service and marketing are blending into one place, and education is next.
Social media plays a dominant role in Gen Y’s personal and professional lives. Between Facebook, Twitter, Instagram, Foursquare and Pinterest (and I’m sure I left out a few), it’s sometimes hard to understand how young adults have time for anything else.
Arvada credit union gets the treatment this week at seminar in Denver.
Sure, there are challenges, but overall, this may be a great time to be a credit union marketer.
After hearing a growing chorus of requests from its financial advisers, INVEST Financial Corp., has moved forward with its initiative to build a bigger social media presence.
The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.
In an effort to make social media interactions with members more meaningful, the Boulder, Colo.-based Elevations Credit Union has challenged the community to step up for a worthy cause.
Innovation, creativity and, most importantly, action all merged together at the CU Water Cooler Symposium held at the FORUM Conference Center in Fishers, Ind.