social media strategy

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  How to Really Make Social Media Work for Your Credit Union

  January 16, 2013

  After you read through your Facebook newsfeed today, did you remember any specific messages from businesses that you follow? If so, take careful note of how those messages were crafted and what they said. It will be valuable information after you read this.

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  There’s Still More Room to Embrace Social Media

  By Michael Ogden  |  January 11, 2013

  Customer service and marketing are blending into one place, and education is next.

• Gen Y Back Talk: Posting With a Purpose

  By Natasha Chilingerian  |  October 7, 2012

  Social media plays a dominant role in Gen Y’s personal and professional lives. Between Facebook, Twitter, Instagram, Foursquare and Pinterest (and I’m sure I left out a few), it’s sometimes hard to understand how young adults have time for anything else.

• Partner Colorado CU to Receive Live Social Media Strategy Makeover

  By Natasha Chilingerian  |  September 17, 2012

  Arvada credit union gets the treatment this week at seminar in Denver.

• Amid Bank Industry's Woes, Time for CUs to Shine

  By Myriam DiGiovanni  |  July 30, 2012

  Sure, there are challenges, but overall, this may be a great time to be a credit union marketer.

• Social Media Connects INVEST Advisers and Members

  By Michelle A. Samaad  |  July 22, 2012

  After hearing a growing chorus of requests from its financial advisers, INVEST Financial Corp., has moved forward with its initiative to build a bigger social media presence.

• U.S. Senate FCU Lesson: Speed Is of the Essence in PR Crisis

  By Myriam DiGiovanni  |  June 11, 2012

  The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.

• Facebook ‘Likes’ Grow With Community Links

  By Myriam DiGiovanni  |  April 9, 2012

  In an effort to make social media interactions with members more meaningful, the Boulder, Colo.-based Elevations Credit Union has challenged the community to step up for a worthy cause.

• Water Cooler Symposium Calls for More Action

  By Myriam DiGiovanni  |  October 10, 2011

  Innovation, creativity and, most importantly, action all merged together at the CU Water Cooler Symposium held at the FORUM Conference Center in Fishers, Ind.

• Onsite Coverage: Use Social Media With Strategy or Waste Your Time and Members’

  By Myriam DiGiovanni  |  June 3, 2011

  Speaker says social media without strategy is like tool without a purpose.