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LAS VEGAS — Employee social media policy just the start for securing the enterprise, credit union security conference told.
For 2013, the new social media mantra has to be strategy first.
Just when your credit union starts getting the hang of Facebook, Twitter, Tumblr and Google+, someone writes a negative post on your page, and all hell breaks loose.
SECU of Maryland CEO Rod Staatz says convenience has become almost as important to consumers as confidence in financial institution's stability.
For now it seems like members are on Facebook and other credit union people are on Twitter, but don't discount tweets as a growing, vital way for connecting with members going forward.