Social media should have a purpose: produce a revenue stream and ROI.
This opinion piece outlines how to protect your reputation online.
Read how Navy Federal and America First have integrated social media into their overall business strategy.
Utah credit union enables members to share personalized Visa card images.
I spend a lot of time in strategic planning sessions, and growth is almost always the dominant focus. A majority of our nation’s credit unions are considered small, with less than $50 million, and the sad reality is that most in this group are having a difficult time with membership,...
The markets roiled several times last year, scaring investors to pull out and wait on the sidelines.
You resent them a little, don’t you? Those big banks with their huge marketing budgets and well-known brands. Their glossy brochures and those dazzling websites. Your credit union has great ideas, too, but with such a limited budget, it’s impossible to accomplish.
Just when your credit union starts getting the hang of Facebook, Twitter, Tumblr and Google+, someone writes a negative post on your page, and all hell breaks loose.
Customer service and marketing are blending into one place, and education is next.
Market uncertainty, lack of member awareness cited as challenges in growing credit union retail investment programs.