Trade group shrinks, re-shuffles communications division.
More than 50% of participants have successfully leveraged social media for business wins and outreach.
For 2013, the new social media mantra has to be strategy first.
The creeping economic recovery has pushed credit unions to think more creatively to generate new revenues and efficiencies. A story we posted referring to Kern Schools Federal Credit Union last year drew an angry comment from a member recently.
Creative thinking at Kern Schools FCU, NCUA dual chartering issue and social media are covered in this week's column by Editor/Publisher Sarah Snell Cooke.
Long Island credit union says membership growth in past five weeks was 85% ahead of same period last year.
The words “not possible” and “can’t be done” do not compute for Amanda Thomas, marketing/business development manager at Columbus, Ohio-based Members First Credit Union.
With all the talk about social media these days and the ongoing revolution in both mobile and tablet devices, the primary question will be how to deliver usable content in a cost-efficient manner to leverage these new devices.
Despite having a small percentage of business members, some credit unions believe they are now better positioned to grow their penetration in the small business market than they were prior to the start of the financial crisis a few years ago.
Sometimes the best member to talk up your credit union is one you create.