Social media should have a purpose: produce a revenue stream and ROI.
Only 10% of credit unions are settlers, who stick around to finish what they started in social media.
Read how Navy Federal and America First have integrated social media into their overall business strategy.
Here's what some experienced marketers are looking at as the new year rushes in.
As another year comes to a close, credit union marketers across the country are busy working on their 2014 marketing plans. Credit Union Times asked experienced marketers who serve dozens of small, midsize and large cooperatives from across the nation to give their insights about what they expect to be...
In the search for the answer of how to reach Millennials, a good start may be to focus on the basics of being present, listening and customizing relevant solutions and experiences.
Trade group shrinks, re-shuffles communications division.
More than 50% of participants have successfully leveraged social media for business wins and outreach.
For 2013, the new social media mantra has to be strategy first.
The creeping economic recovery has pushed credit unions to think more creatively to generate new revenues and efficiencies. A story we posted referring to Kern Schools Federal Credit Union last year drew an angry comment from a member recently.