social media efforts

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  Filene Social Media Pilot Gaining Traction

  By Myriam DiGiovanni  |  April 24, 2013

  More than 50% of participants have successfully leveraged social media for business wins and outreach.

• If Strategy Is First, ROI Is Second

  By Myriam DiGiovanni  |  February 27, 2013

  For 2013, the new social media mantra has to be strategy first.

• Editor’s Column: On Snail Mail, States’ Rights and Tweets

  By Sarah Snell Cooke  |  January 30, 2013

  The creeping economic recovery has pushed credit unions to think more creatively to generate new revenues and efficiencies. A story we posted referring to Kern Schools Federal Credit Union last year drew an angry comment from a member recently.

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  On Snail Mail, States’ Rights and Tweets: Editor/Publisher's Column

  By Sarah Snell Cooke  |  January 24, 2013

  Creative thinking at Kern Schools FCU, NCUA dual chartering issue and social media are covered in this week's column by Editor/Publisher Sarah Snell Cooke.

• Bank Transfer Day: Bethpage FCU Opens 672 New Checking Accounts on Saturday

  By Marc Rapport  |  November 10, 2011

  Long Island credit union says membership growth in past five weeks was 85% ahead of same period last year.

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  Amanda Thomas Brings Daredevil Skills to CU Marketing

  By Myriam DiGiovanni  |  June 13, 2011

  The words “not possible” and “can’t be done” do not compute for Amanda Thomas, marketing/business development manager at Columbus, Ohio-based Members First Credit Union.

• Selling Oranges in Winter: How ECM Can Drive Social Media

  By Scott Cowan  |  June 1, 2011

  With all the talk about social media these days and the ongoing revolution in both mobile and tablet devices, the primary question will be how to deliver usable content in a cost-efficient manner to leverage these new devices.

• Horizon Looks Bright For CUs Growing Their Small Business Presence

  By Michelle A. Samaad  |  May 31, 2011

  Despite having a small percentage of business members, some credit unions believe they are now better positioned to grow their penetration in the small business market than they were prior to the start of the financial crisis a few years ago.

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  'Entrust Gary' Makes Die-Hard Fans

  By Myriam DiGiovanni  |  April 20, 2011

  Sometimes the best member to talk up your credit union is one you create.

• Geezeo Revs Up Referral Engine

  By Myriam DiGiovanni  |  April 13, 2011

  Geezeo is helping credit unions go beyond just in-branch member referrals with the launch of a referral engine at ourreferralengine.com.