In just a very few years, credit unions have become persuaded that they need to play in the technology arena. And a related reality is the spreading belief that “technology may allow smaller institutions to very successfully compete against much larger ones,” said Tony Rasmussen, a senior vice president at...
Chatter Yak! is making it easier to run worry-free contests, sweepstakes via social media channels like Facebook and Twitter.
A look at what's hot in the year ahead in this print preview from next week's edition.
After hearing a growing chorus of requests from its financial advisers, INVEST Financial Corp., has moved forward with its initiative to build a bigger social media presence.
Promotions, retirements, personnel changes.
The Credit Union Association of New York is using two titans of social media to help share its annual convention and meeting with its members.
A London-based consultancy has released a new report it said shows that social media channels are not necessarily the best way to connect with all consumers.
If the marketing call to action for 2011 has been loans, then looking at common challenges through a new lens will be equally important in 2012.
With the average age of members hovering above the mid-40s range, courting a much younger segment has increasingly become a top priority for some credit unions.
As the challenges faced by marketers continue to rise, so do their responsibilities.