Simon Mainwaring

  • Top Ten Ways CEOs Must Change to Lead in the Social Business Marketplace

    The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large.

  • Why Business Collaboration Is Necessary in a Socially Sustainable World

    The following is an excerpt from Simon Mainwaring’s new book We First: How Brands and Consumers Use Social Media to Build a Better World, which aims to help brands, marketers, non-profits and socially-conscious citizens use the latest social media, mobile and gaming platforms to build communities, profits and positive impact. Creating...

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