Social media should have a purpose: produce a revenue stream and ROI.
Calcubot Cloud enables users to explore a loan on Facebook and continue their investigation on the Web − or vice versa.
South Carolina credit union says it's first in state to offer Shastic app.
Thirty credit unions now among users, company says, with traffic evenly split between mortgage and auto loans.
Shastic's AutoCalcubot now in use at Kinecta FCU, other large credit unions.
Technology start-up Shastic has announced its Calcubot, a Facebook widget that puts a loan lead generator on any credit union’s Facebook page.