The Great Recession raises the ROI bar for marketing, while social media makes measurement more difficult.
LAS VEGAS — Allied Solution’s Kapur said Starbucks, Delta Airlines’ mobile strategies are strong models to follow.
Credit unions report positive results from partnering with organizations like GOBankingRates.com and MoveCU.com.
Lead generating websites have increase members and loans for many credit unions.
Kevin Dawson and Jason Smith, founders of MoveCU.com, a credit union ranking website that debuted at the 2013 Conference of the Marketing Association of Credit Unions in Las Vegas, possess a natural-born affinity with Gen Y and a passion for promoting the benefits of credit unions.
United Teletech Financial Federal Credit Union, Tinton Falls, N.J., recently named Daryl Adams and Thomas Della Monica as UTF’s first ever external lending officers. In this position, both Adams and Della Monica will be responsible for generating external business by reaching new members in the communities UTF serves and...
From East and West, Midwest and South, credit union people in the news.
How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.
Here are five marketing, website, branding and branching ideas that credit unions need to keep in mind for the year ahead.
Last week I attended a governance conference in New York City. The primary focus of the meeting was education of directors who serve members and other important stakeholders. The real challenge that CEOs and boards face, is to learn as fast as the world is changing. This implies a commitment...