Leadership development must be a priority for credit unions.
Credit union industry leaders weigh in on which competitors deserve a closer look.
As far as Sean McDonald, president of consulting firm Your Full Potential, is concerned, there is no such thing as trying. He lives by Yoda’s words, “Do or do not.”
This Opinion piece looks at bundling up to reach new heights in cross selling.
Whenever I think of the term “crossroads,” I think about the final scene in the Tom Hanks movie “Cast Away.”
Don’t be so quick to write off sales as a dirty word, said Sean McDonald, president of Your Full Potential and chairman of CUNA’s marketing/business development council.
The work that you do is important, challenging and life-changing and should be recognized.
Commitment, collaboration, communication and clowning.
I have had the extraordinary privilege of building relationships with credit union marketing professionals across the country in credit unions that fall into all asset categories and fields of membership. Hundreds of conversations have taken place during which the challenges associated with credit union marketing have been discussed, debated, and...
Credit union business development used to be all about developing relationships with and acquiring new members from Select Employee Groups. That isn’t the case anymore.