As far as Sean McDonald, president of consulting firm Your Full Potential, is concerned, there is no such thing as trying. He lives by Yoda’s words, “Do or do not.”
This Opinion piece looks at bundling up to reach new heights in cross selling.
Whenever I think of the term “crossroads,” I think about the final scene in the Tom Hanks movie “Cast Away.”
Don’t be so quick to write off sales as a dirty word, said Sean McDonald, president of Your Full Potential and chairman of CUNA’s marketing/business development council.
The work that you do is important, challenging and life-changing and should be recognized.
Commitment, collaboration, communication and clowning.
I have had the extraordinary privilege of building relationships with credit union marketing professionals across the country in credit unions that fall into all asset categories and fields of membership. Hundreds of conversations have taken place during which the challenges associated with credit union marketing have been discussed, debated, and...
Credit union business development used to be all about developing relationships with and acquiring new members from Select Employee Groups. That isn’t the case anymore.
Sean McDonald announced the launch of the Credit Union Business Development Academy.
When it comes to best practices, value trumps products every time. “I think the scope of business development in the credit union industry is growing more and credit unions are getting keenly involved in developing viable business strategies that are becoming more of an important part of their organization’s overall...