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By Sean McDonald |
May 8, 2013
Whenever I think of the term “crossroads,” I think about the final scene in the Tom Hanks movie “Cast Away.”
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By Myriam DiGiovanni |
November 21, 2012
Don’t be so quick to write off sales as a dirty word, said Sean McDonald, president of Your Full Potential and chairman of CUNA’s marketing/business development council.
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By Sean McDonald |
August 31, 2012
The work that you do is important, challenging and life-changing and should be recognized.
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By Sean McDonald |
August 22, 2012
Commitment, collaboration, communication and clowning.
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By Sean McDonald |
May 7, 2012
I have had the extraordinary privilege of building relationships with credit union marketing professionals across the country in credit unions that fall into all asset categories and fields of membership. Hundreds of conversations have taken place during which the challenges associated with credit union marketing have been discussed, debated, and...
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By Sean McDonald |
April 24, 2012
Credit union business development used to be all about developing relationships with and acquiring new members from Select Employee Groups. That isn’t the case anymore.
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By Andrew Corselli |
February 23, 2012
Sean McDonald announced the launch of the Credit Union Business Development Academy.
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By Myriam DiGiovanni |
July 24, 2011
When it comes to best practices, value trumps products every time. “I think the scope of business development in the credit union industry is growing more and credit unions are getting keenly involved in developing viable business strategies that are becoming more of an important part of their organization’s overall...
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By Myriam DiGiovanni |
April 13, 2011
The success of BECU’s viral University of Washington gold debit card campaign is not necessarily a cue for every credit union.
