Sandra Jelinski

  • Marketers Nowadays Tote a Heavier Toolbox

    Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”

  • Lake Michigan CU Merging Ailing Citizens CU

    The $1.9 billion Lake Michigan Credit Union is merging with the troubled $62 million Citizens CU of Kalamazoo, giving the Grand Rapids CU an expanded entry into the Kalamazoo market.

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