Russell White

  • Millennial Brand Loyalty Still Going Strong

    We’ve heard reports over and over about how millennials are not as brand loyal as their baby boomer elders. It might be wise to do some data drilling to understand exactly what is going on with product loyalty. Because, according to a recent study of 2,000 millennials completed by Adroit...

  • CEO Gone, Now What?

    The credit union industry has been rocked by unexpected leadership changes recently, including Kyle Markland, who resigned Aug. 30 as president/CEO of the $1.6 billion Affinity Plus Federal Credit Union in St. Paul, Minn., after 16 years at the helm (see story, page 17), and Harry Ovitt, who was killed...

  • How to Respond to Sudden CEO Departures: Print Preview

    This preview from our Sept. 11 print edition takes a look at some recent sudden openings at the top and how credit unions can respond.

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