Competition is fierce between banks and credit unions for Gen Y consumers.
Cyber security, fraud and protecting the tax-exempt status for credit unions are all issues important to readers of Credit Union Times; but apparently, so are cuddly credit union mascots.
A sample of nine eclectic mascots that support their credit union’s branding efforts and provide fun and financial education for their community.
India cited as origin of cyber attack on supermarket chain that has forced Redwood CU to re-issue 18,400 cards.
Redwood Credit Union staff participate in the Human Race events in three California communities, and sprint first to the finish line in one.
How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.
The $1.9 billion Redwood Credit Union in Santa Rosa, Calif., was recently recognized by Schools Plus for “22 years of support and leadership critical to the quality of life in Sonoma County.”
With the economy creating new norms, marketing departments have had to adapt accordingly.