This Opinion piece looks at how analytics can be used to personalize the member relationship.
It’s estimated that consumers spend at least two days per year waiting in line for services at retail environments. This cross-market frustration, spurred on by the preferences of the Gen Y consumer, is leading credit unions to transform branch operations, with an emphasis on providing interactive, self-service options.
GFA Federal Credit Union, Gardner, Mass., recently announced that Sharon Henrickson has joined the GFA team as employee relations officer. Henrickson brings over 12 years of human resources experience in retail environments, with