CFPB blogger assumes an affinity card with a campus photo means the CU has a marketing deal with the university.
An annual report prepared for Congress by the Consumer Financial Protection Bureau and released last month documented that credit unions have continued to sharpen their skills when it comes to managing and growing affinity card programs with colleges and universities.
Illinois, Indiana, Michigan credit unions score high in report to Congress from CFPB.
Visa USA has recognized the 61,000 member Purdue Federal Credit Union as having one of the best Visa card programs in the nation.
The Federal Reserve's most recent report about cards issued in affinity with colleges and universities has shown how the overall college and university affinity market has contracted slightly over the last year but also provided credit unions with card-issuing opportunities.
The $641 million Purdue Federal Credit Union reports that an affinity card that it issues on behalf of the Purdue Alumni Association is the leading driver for new CU membership.