Serving Hispanic members requires more than counting surnames and offering bilingual call center reps.
Last month, the U.S. Senate introduced an immigration reform bill that proposed a complete overhaul to the country’s immigration system. Although a vote is likely several months away, credit union leaders would do well to begin paying attewwwwntion now as passage of immigration reform will undoubtedly impact them.
Manatee Community FCU creates loan program to help with expected costs of securing citizenship, building credit.
Credit unions from the West Coast to the South and the Midwest are waking up to the fact that reaching out to potential Hispanic members is an important part insuring a growth for the industry.