The $3.7 billion Patelco Credit Union is determined to make the most out of its 75th anniversary and a headquarters relocation out of San Francisco by conducting a marketing blitz aimed at enlarging its Bay Area profile.
The $3.7 billion Patelco Credit Union rolled out simultaneous marketing campaigns Tuesday, one on a “trust your CU” theme and the other spontaneous cash giveaways using a “Patelco Pays Your Way” pitch.
The $3.5 billion credit union has moved its corporate headquarters from an early-1900s brick building on Second Street in San Francisco to a new, modern structure in Pleasanton.
No conversation about the future of corporate credit unions goes very far before an ugly question intrudes. Isn’t it time to extinguish corporates entirely and turn the correspondent service work over to banks?
Glum is the one word summing up of the mood of the bridge task forces, at least for Members United Corporate Bridge and Western Bridge and their plans to create viable entities for tomorrow.
Even as it increases its capital donation for an ailing San Francisco credit union, Patelco CU disclosed Thursday its community outreach programs have witnessed a 60% budget cut over the last three years.