Social media's real value is in relationship-building. Don't sell before establishing relationships.
Picture an online community where credit unions and banks peacefully coexist. Users from each type of institution can log in and share useful banking-related information, such as written policies and training materials, which other users download and review completely free of charge.
The spirited, four-way race for the CUNA board seat representing small credit unions in six Midwest states was heating up this week.