online marketing efforts

  • Life Events Data Help Predict Consumer Needs

    When it comes to marketing today, whether at the local or national level, online or offline, knowledge of consumer behaviors and life events has become an essential tool for customer acquisition and retention. Because these life events

  • Growing Budgets Seen Pushing Envelope in Online Channel Growth

    Despite rough economic times, half of the nation's largest financial institutions expect a budget increase of more than 15% in 2010 for online banking initiatives, according to a new report.

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