You resent them a little, don’t you? Those big banks with their huge marketing budgets and well-known brands. Their glossy brochures and those dazzling websites. Your credit union has great ideas, too, but with such a limited budget, it’s impossible to accomplish.
Just when your credit union starts getting the hang of Facebook, Twitter, Tumblr and Google+, someone writes a negative post on your page, and all hell breaks loose.
If consumers have taken anything away from the Great Recession, it may be learning the importance of budgeting and saving.