Initiatives include bicycle and solar water heating loans, online banking incentives and a photo contest.
Only the adoption of online banking comes close to the market share mobile applications are currently capturing.
After a relative period of calm adoption, mobile takes off in 2014.
As far as Chris Blough is concerned, even a modest amount of noninterest income is welcome and there can be some additional spinoff benefits.
The end of January should be a little less taxing for Star One Credit Union from now on, thanks to some outsourced automation technology.