The new Javelin study is blunt: consumers crave online and mobile account opening but financial institutions are stumbling and uncertain in their embrace of this trend.
Credit unions cited in Javelin report as needing to step up ability to open accounts on smartphones.
The first iPhone app for mobile banking from a Lubbock financial institution will be among the highlights for members of Texas Tech Federal Credit Union when it launches a set of new services in August, the credit union said.
Texas Tech Federal Credit Union plans to be the first financial institution in the Lubbock area to offer an iPhone app for mobile banking when it goes live with a lineup of new services in August.
Aggressively seeking the membership of small businesses has not traditionally been a strategy for most credit unions.