-
By Peter Strozniak |
February 13, 2013
How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.
-
By Jim Rubenstein |
August 27, 2012
The Vermont showdown over whether a Montpelier credit union can keep on using “bank” and “banking” in its advertising appears headed a for a lengthy legal slog and perhaps compromise following the start of hearings last week by the state regulatory agency.
-
By Jim Rubenstein |
August 21, 2012
Hearing on proposed cease-and-desist order set for Wednesday.
-
By Jim Rubenstein |
May 23, 2012
League says more than $1 million donated from 188 credit unions as co-op marketing blitz builds $1 million war chest.
-
By Jim Rubenstein |
April 9, 2012
Campaign kicked off last week with press conferences in Bismarck and Fargo and resumes April 17 in a “CU on the Road” tour.
-
By Natasha Chilingerian |
January 17, 2012
Texas-based online content sharing portal now claims 7,710 users from 3,638 institutions.
-
By Jim Rubenstein |
February 1, 2011
Saying it has already picked up "an early positive buzz," Navy Federal Credit Union confirmed Tuesday it has launched a stepped-up national media campaign to promote its GEICO Insurance linkup.
-
By Jim Rubenstein |
January 14, 2011
Managers at the $716 million Fort Worth Credit Union learned a thing or two over the Christmas holidays about tweaking a loan product that had a long shelf life. The result: a whopping 400% increase in loan volume in two years.
-
By Jim Rubenstein |
December 1, 2010
The League of Southeastern Credit Unions is stepping up its efforts to reach a youthful audience in 2011 by launching a $2.1 million image campaign next April under the tagline "Credit Unions, We're Giving Banking a Better Name."
-
By Jim Rubenstein |
November 4, 2010
In an aggressive new bid to reach Gen X, the League of Southeastern Credit Unions announced this week it is launching a $2.1 million image campaign next April under the tagline, "Credit Unions, We're Giving Banking a Better Name."
