Television, radio, billboard and online ads began promoting credit unions throughout the state on June 10.
How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.
The Vermont showdown over whether a Montpelier credit union can keep on using “bank” and “banking” in its advertising appears headed a for a lengthy legal slog and perhaps compromise following the start of hearings last week by the state regulatory agency.
Hearing on proposed cease-and-desist order set for Wednesday.
League says more than $1 million donated from 188 credit unions as co-op marketing blitz builds $1 million war chest.
Campaign kicked off last week with press conferences in Bismarck and Fargo and resumes April 17 in a “CU on the Road” tour.
Texas-based online content sharing portal now claims 7,710 users from 3,638 institutions.
Saying it has already picked up "an early positive buzz," Navy Federal Credit Union confirmed Tuesday it has launched a stepped-up national media campaign to promote its GEICO Insurance linkup.
Managers at the $716 million Fort Worth Credit Union learned a thing or two over the Christmas holidays about tweaking a loan product that had a long shelf life. The result: a whopping 400% increase in loan volume in two years.
The League of Southeastern Credit Unions is stepping up its efforts to reach a youthful audience in 2011 by launching a $2.1 million image campaign next April under the tagline "Credit Unions, We're Giving Banking a Better Name."