Credit unions pump up loan balances by promoting credit card balance transfer offers.
Credit union industry executives agree with new research that suggests young adults carry less credit card risk than their elders.
Despite widespread recognition of their importance to an overall loan portfolio, credit cards remain far too mysterious to far too many credit unions, according to consultants that work with credit unions on credit card management.
Awareness and ownership, risk vs. reward and know thy members. All this can pay off in the card portfolio, these experts say.
Consultant, TMG exec say appreciation for profit center needs to be shown in management attention.
Card management consultants working with a payment processing CUSO and association are working to convince credit unions to look more deeply into their card members data to help the credit unions improve their card portfolio management decisions.
This in-depth look at how Big Data can help the cards portfolio is a preview from next week's print edition.
Ondine Irving adds scoring card portfolios, risk management to card school curriculum.
A new publicly available database of consumer complaints about big bank credit card programs may benefit credit unions trying to market their card programs, industry observers speculated.
A new publicly available database of consumer complaints about big bank credit card programs may benefit credit unions trying to market their own cards.