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By Robert McGarvey |
March 11, 2012
First there were 25 candidates for the CEO job at Plano, Texas-based Catalyst Corporate. That got whittled down to around eight people who were asked to assemble a strategic plan. Three or four then did in-person interviews with a committee of the board. And finally the winner was announced in...
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January 25, 2012
Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures.
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By Michelle A. Samaad |
August 27, 2010
Serving niches can still build brand recognition for credit unions as well as their business services programs.