It's time for the credit union industry to stop viewing Gen Y as an alien species, says our latest Trailblazer 40 Below honoree.
Here's what some experienced marketers are looking at as the new year rushes in.
As another year comes to a close, credit union marketers across the country are busy working on their 2014 marketing plans. Credit Union Times asked experienced marketers who serve dozens of small, midsize and large cooperatives from across the nation to give their insights about what they expect to be...
How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.