Fans of the San Francisco 49ers are such avid users of social media channels that Esurance seized on an opportunity to create for them even stronger ties to the NFL football team.
Credit unions bank on growing popularity of professional futbol.
Players Choice Federal Credit Union will be based in Houston but have nationwide reach, organizers said.
Encouraging member participation at annual meetings has become increasingly important in recent years with competition growing in the financial services marketplace, but tighter budgets have cooperatives scrambling to find affordable new ways to increase attendance.
Three-month campaign included staffers in team jerseys and AstroTurf in branches at San Antonio-based credit union.
Municipal Credit Union Chairman Mark Brantley and Consultant Marvin Umholtz provide point and counterpoint on Dodd-Frank mandated diversity initiatives.
Decades after the March on Washington, financial institutions across the country face the same diversity issues.
Insurers say weekend outbreak could be most expensive of its kind since 1950.
Estimates range from perhaps 35% to more than half of workers reporting such incidents.
Sponsoring local football teams is a long-standing annual tradition for many credit unions. Here's a look at a diverse group of seven.