Call them what you will. Gen X, Gen Y, Millennials or the Echo Boom. They are the next generation of consumers who have crossed the bridge from a brick and mortar world to an environment that thrives on digital interactions.
Some 80 percent of women entrepreneurs were girl scouts once. Maybe that's not just a coincidence.
Here are a few areas where I think financial institutions could focus their IT dollars to achieve these objectives, while staying mindful of some obvious challenges in the current economy.