As credit unions continue their Gen Y outreach efforts, they may want to take a closer look at the Hispanic market.
Eight credit unions have signed on to begin offering the Coopera Card in 2012.
Coopera and The Members Group are now offering a prepaid card created specifically for underbanked Hispanics.
A prepaid card created specifically for Hispanics has been rolled out by Coopera and The Members Group in Des Moines, Iowa.
Nothing makes marketers’ ears perk up more than the words “untapped market.”