The Federal Reserve's most recent report about cards issued in affinity with colleges and universities has shown how the overall college and university affinity market has contracted slightly over the last year but also provided credit unions with card-issuing opportunities.
The $1.9 billion CU has shown how credit unions offer a better deal with its One Million Dollar Challenge promotion.
The $1.9 billion Michigan State University Federal Credit Union has joined the ranks of CUs that have picked up affinity card issuing relationships that were previously held by banks.
Credit unions regularly tout the fact that they offer a better deal, so Michigan State University Federal Credit Union is working to prove that with a $1 million challenge.
1st Advantage Federal Credit Union, Yorktown, Va., received a Green Award from the Newport News Green Foundation for its Denbigh branch.
Advantis Credit Union, Portland, Ore., reopened its 12,380-square-foot branch in Belmont on Dec. 6. The branch reopened after an extensive $2.2 million upgrade in structure and technology.
Advantis Credit Union, Portland, Ore., helped address the Portland area's need for nonperishable, high-protein foods for hungry families and children. The credit union raised $7,300 in cash contributions and encouraged
Fingerprints are all that's needed now for the 300 employees of the $1.9 billion Michigan State University Federal Credit Union to access the more than 60 programs they use to do their jobs.
Credit unions with branches on college campuses are in a unique position to attract new Gen Y members. But proximity alone doesn't guarantee a relationship. Getting students through the door takes ingenuity-and is not without challenges.