Young adults are considered the target market and they're high on the agenda of most credit unions, which is the future of our consumer base and our lending portfolios. By targeting young adults and generating loyalty, credit unions can create a lasting and profitable relationship with this growing demographic.
Member Loyalty Group was recently honored with the 2012 CUSO Collaboration & Innovation award from the National Association of Credit Union Service Organizations.
CUSO says "Net Promoter" scores shows presence of members who result in higher growth rates, lower cost of funds for CUs.
Statistically, the attributes that are the strongest drivers of loyalty among credit union members are quality service, a belief that the credit union delivers value and ease of conducting business.