Financial institutions have raised the median price of overdraft fees by 3.4% since 2011, with credit unions leading the way, the report noted.
Think firm reviewed websites of 1,676 financial institutions, found both sides of aisle lacking.
Overdraft revenue fell nearly $1 billion for credit unions, banks and thrifts in first quarter 2013, according to the latest quarterly study on overdrafts by Moebs Services, a Lake Bluff, Ill.-based economic research firm.
A number of different reasons lead to decline.
Credit unions lost $1.4 billion in overdraft revenue in 2011 due to a bank-initiated overdraft price increase and the increasing popularity of alternative short-term loans, according to a new study from Lake Bluff, Ill.-based research firm Moebs Services.
Moebs Services study finds number of offerings dropping for for savings or credit lines, debit and ATM usage rising.
By the end of 2010, the banking industry is expected to have earned $35.4 billion in overdraft fee revenue, down from $37.1 billion in 2009 and on track with 2008, according to a recent Moebs Services study.