For all of the advantages advocate say it carries in building outreach, social media may not be the best way for financial advisers to build new relationships.
While it may be unclear if the two are connected, some financial advisers that use social media professionally are seeing higher revenue growth and larger client bases compared to advisers that do not use the network channels.
Social media has become a lightning rod for debate. While its detractors say it's all hype and its evangelists tout social media as marketing's great panacea, the reality of its merits lies somewhere in the middle.
Social media from the technology point of view is the focus of a new white paper from the CUNA Technology Council.
The CUNA Technology Council is offering a new report on the benefits and pitfalls of social media.