Once upon a time, credit unions relied solely on traditional methods to market their brand. Today, channels such as Twitter, YouTube, Facebook, Pinterest and others have been touted as the natural evolution, yet the supporting research has been scarce, leaving many to wonder if it was nothing more than just...
Don’t make the mistake Jeffry Pilcher's social media reality check for bashing.
SAN ANTONIO — Social media is already having a direct impact in the way credit unions communicate, with or without a strategy.
SAN ANTONIO – Social media is already having a direct impact in the way credit unions communicate with their members and the world at large, even if they don't have a social media strategy, a leading author and executive said.
Reality Check was the aptly chosen name for the New Jersey Credit Union League’s one and one-half day Atlantic City conference. Over the densely packed schedule of deep-dive presentations on topics of current interest to credit union executives, the several hundred attendees heard over and over two stark realities.
Social media may not exactly be taking the button-down world of retail banking by storm, at least not around the world.
The power of social media and its influence on growth in the financial industry is mesmerizing. However, the conspicuous absence of guidance from regulators, which may be holding back many credit unions from taking the plunge.