media strategy

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  Social Media Pivotal, Not Proxy for Brand Awareness

  By Myriam DiGiovanni  |  May 29, 2012

  Once upon a time, credit unions relied solely on traditional methods to market their brand. Today, channels such as Twitter, YouTube, Facebook, Pinterest and others have been touted as the natural evolution, yet the supporting research has been scarce, leaving many to wonder if it was nothing more than just...

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  Myth Busters Deliver Some Reality Checks to Attendees

  By Myriam DiGiovanni  |  June 13, 2011

  Don’t make the mistake Jeffry Pilcher's social media reality check for bashing.

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  Social Media Revolution Already Affecting Credit Unions

  By David Morrison  |  April 13, 2011

  SAN ANTONIO — Social media is already having a direct impact in the way credit unions communicate, with or without a strategy.

• On-Site Coverage: CUs Are in Social Media Whether They Know It or Not, Exec Says

  By David Morrison  |  April 6, 2011

  SAN ANTONIO – Social media is already having a direct impact in the way credit unions communicate with their members and the world at large, even if they don't have a social media strategy, a leading author and executive said.

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  NJCUL’s Reality Check Provides a Wake-Up Call

  By Robert McGarvey  |  March 30, 2011

  Reality Check was the aptly chosen name for the New Jersey Credit Union League’s one and one-half day Atlantic City conference. Over the densely packed schedule of deep-dive presentations on topics of current interest to credit union executives, the several hundred attendees heard over and over two stark realities.

• Think Firm: Banks Worldwide Avoiding Social Media

  By Marc Rapport  |  February 17, 2011

  Social media may not exactly be taking the button-down world of retail banking by storm, at least not around the world.

• Social Media Should Align With CU Expectations

  May 26, 2010

  The power of social media and its influence on growth in the financial industry is mesmerizing. However, the conspicuous absence of guidance from regulators, which may be holding back many credit unions from taking the plunge.